A multi-purpose tool for marketing researches allows calculating efficiency quantitative indicator of advertising. A miniature sensor, located in the banner area, video display or any other advertising surface, estimates eye contact cases. Thus it is possible to determine the number of views for the ad, assess the attractiveness of the message and estimate the productivity of a specific advertising platform.
The whole network of advertising devices all over the world is accessible for ads downloading and on-line management of the campaign via your personal space in the application. You can manage you campaign from wherever you are.