With Mirror Bird, Internet level of targeting finally transferred into the real life. Targeting is a bridge between sellers and consumers, furthermore it rejects useless spending. Implicating targeting into commercial showing breaks new ground. You show your commerical only to the audience you want. And you pay just for the advertisement that has to be seen by your target audience.
Gender segmentation of our system creates advanced way of targeting in real-life advertising. From now on men don’t have to watch commercials about “not men’s things” and the same we can say about women. This enables to increase the effectiveness of showing at list in 3 times and at the same time significantly reduce costs of mediaplanning.